[Jongno, Seoul] Traditional Mugwort Dessert Café – 내자상회(Naeja Sanghoe)

내자상회(Naeja Sanghoe)

Interior

Interior

Interior

Interior

Located near Gyeongbokgung Palace in Jongno, Seoul, Naeja Sanghoe is a charming café known for its traditional Korean desserts made with mugwort (쑥).

The café offers a unique blend of traditional Korean ingredients and modern dessert styles inside a cozy space inspired by hanok (traditional Korean house) aesthetics. It is especially popular among young locals and international visitors looking for a relaxing café experience near the palace area.

📍 Basic Information

Address
3 Sajik-ro 10-gil, Jongno-gu, Seoul, South Korea

Phone
070-7755-0142

Instagram
https://www.instagram.com/naeja_and_co

🍵 Signature Menu

Menu	Price	Description
쑥라떼 (Mugwort Latte)	7,000₩	The café’s signature drink. The earthy flavor of mugwort blends with smooth red bean cream, creating a unique balance of herbal bitterness and sweetness.
쑥절미카스테라 (Mugwort Injeolmi Castella)	13,000₩	A mugwort version of Korean injeolmi castella. Green tea castella cake is combined with mugwort-flavored rice cake powder and finished with creamy mugwort topping.
단풍라떼 (Maple Latte)	7,000₩	A sweet tea latte made with bergamot black tea and smooth cream.

쑥라떼 (Mugwort Latte)

쑥절미카스테라 (Mugwort Injeolmi Castella)

단풍라떼 (Maple Latte)

⏰ Opening Hours

10:00 – 22:00

⭐ What Visitors Like

• The café has a comfortable and relaxing atmosphere, perfect for taking a short break while exploring the city.

• Mugwort-based desserts are surprisingly popular among younger customers.

• Many visitors say other menu items are also consistently good.

• The owner is often described as very kind and welcoming.

• The café is frequently visited by international tourists due to its location near major attractions.

⚠ Notice

Pets were previously allowed in the café. However, due to updated regulations, pets are no longer permitted starting March 1, 2026.

🚗 Parking

Two paid parking lots are located about 60 meters inside the nearby alley. However, the parking spaces are relatively small.

🚇 Transportation

The café is located about 170 meters from Gyeongbokgung Station Exit 7. It takes approximately 3 minutes on foot.

🗺 Map & Location

Kakao Map (Rating: 4.0) Naver Map Google Maps (Rating: 4.3)